Wear Your Story - Trail, Herd and Heart
About Us
IamGlytja is an Icelandic Boss Mare with a fearless Viking spirit who inspires women to boldly write their own story with courage and authenticity, while advocating for the well being of horses.
IamGlytja isn't a store. It's a sisterhood. For women who ride hard, dream deep, laugh loud and wear their stories like badges of honor. Shop gear that adds a bold sense of humor to your trail rides and everyday life.
Boss Mare Apparel. Created for women who ride for joy, not judgement.
We believe trail riding is therapy. It's not about speed or perfection. It's about connection, fresh air and the kind of laughter that only happens with friends and horses.
You have earned your confidence, humor and the right to ride exactly how you want.
Wear your story from Barn to Trail and Everywhere in Between.
Ride bright. Ride happy. Ride your way.
Our shirts are:
-Trail tested by women
-Made to be seen on the trail by hunters, runners, and dog owners
-Cute enough to go from the trail to coffee with friends
-Made to move with your body
Trail shirts for women who ride outside the arena.
Bright. Relaxed fit. Made to be seen and lived in on the trail. Designed & worn by real trail riding women.
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"Please Slow Down" Ladies Tee
Regular price $30.00 USDRegular priceSale price $30.00 USD -
"Snacks Are My Love Language" Ladies Trail Riding T-shirt
Regular price $30.00 USDRegular priceSale price $30.00 USD -
"It Wasn't a Phase" Ladies Trail Riding T-shirt
Regular price $30.00 USDRegular priceSale price $30.00 USD -
"Me & My Horse Kick First Ask Later" (on back) Ladies Trail Riding Shirt
Regular price $30.00 USDRegular priceSale price $30.00 USD -
"Trail Era" women's trail riding zip hoodie
Regular price $80.00 USDRegular priceSale price $80.00 USD -
"This Is My Mane Man" Ladies Trail Riding T-shirt
Regular price $30.00 USDRegular priceSale price $30.00 USD -
"My Mare Is Judging You" Ladies Trail Riding T-shirt
Regular price $30.00 USDRegular priceSale price $30.00 USD -
Horses Inside – Please Don't Tailgate Bumper Sticker
Regular price $7.00 USDRegular priceSale price $7.00 USD
“Love the shirt! The material is amazing. Love the feel and texture. Great for warm weather. In the summer it’s the type you can dip in water and wear and stay cool when need be. In the winter you can layer it and it goes perfect under a coat or vest. It doesn’t bunch up. It’s glides on and hangs very nicely. The size was little on larger size, I may order a small from you next! Love love love the vibrant colors. I love long shirts so the length is great. If tapered in middle that would be amazing, but it’s comfy as it is. I am washing it again and let you know how holds up so far so great! Thank you for letting me try it! I love it! ❤️👌🐴” - Sabrina
For Women Who Love to Trail Ride
IamGlytja trail shirts were created because trail riders needed apparel that combined safety and humor and no one else was offering it. Designed by real horsewomen, our shirts use high-visibility colors for shared trails, lightweight performance fabric, and messages that communicate awareness without sacrificing personality. They’re made for women who spend more time on the trail than in the arena and want gear that fits real bodies and real riding life.
Dear Soti, Love Glytja chapter book
Hi. I’m Glytja.
I’m the Boss Mare at HestaRokk Farm, which is basically a slice of Iceland that accidentally landed in Wisconsin. I run a tight but loving herd, I know everyone’s business, and yes, I have opinions.
In this book, I’m inviting you into our world.
You’ll meet the herd (six hearts, one complicated family), hear about the night my life changed forever, and learn how I became the leader everyone looks to when things get hard. You’ll cry a little in Dear Sótí, It’s Not Goodbye. Don’t worry, I did too. And you’ll laugh when a shy, freckle-nosed horse from Iceland shows up with big stories, bigger feelings, and very distracting Blue Lagoon eyes.
There is love.
There is loss.
There is tölt. (So much tölt.)
I’ll tell you what it’s really like to grow up Icelandic, why we get along so well, why we don’t freeze in winter, and why, listen carefully, you should not buy an Icelandic yearling unless you’re ready for a lifetime commitment and opinions.
Along the way, you’ll meet Yule-Lad suspects, long-lost legends, and Fróði (who deserves his own warning label). You’ll learn farm life, herd life, and life-life....straight from someone who walks the walk on four very sturdy legs.
This isn’t just a horse book.
It’s a story about family, belonging, and finding your place even when it takes you halfway across the world to do it.
So come on in.
The gate’s open.
The herd’s waiting.
And don’t worry—I’ll tell you everything.
100 pages, Paperback.
Collections
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BOSS MARE ERA
This isn’t a phase. This is your Boss Mare Era. The Boss...







